The company could provide the iPhone maker with improved recommendations as it seeks to increase the appeal of its Apple Music service to subscribers.Įarlier this year, Apple hired two former Sony executives to lead the company's push into video programming. In the four quarters prior to that revelation, the company had generated $25 billion - which points to future ambitions for $50 billion annually from services.Īpple recently confirmed its intent to acquire streaming music company Shazam. The segment, which includes the App Store, Apple Music, iCloud, and Apple Pay, produced revenue of $30 billion during the last four quarters, up 23% over the prior year.Ī move to unify the app development process could result in greater continuing revenue from the App Store, and recent developments seem to point to a broader move in expanding services beyond its current tertiary level.Įarlier this year, Apple CEO Tim Cook said the company's goal was to double the size of the services segment within four years, and its growth so far this year seems to put that goal well within range. Can I be of service?Īpple has been increasingly focused on the growth potential of its services division, which has become one of the company's fastest-growing businesses. Those that do exist typically see long cycles before they're updated, if at all. This would almost certainly provide the company with a much larger market for its apps, as Mac owners have long bemoaned the lack of applications designed for their devices. If the company is successful, developers will be able to design one app that would work across the entire ecosystem of Apple's products, whether the device uses a mouse, track pad, or touchscreen. Developers have little incentive to create apps for the much smaller Mac user base, and even less reason to keep the existing apps updated.Īpple is currently working to create universal apps that can run on both operations systems, according to a report in Bloomberg. The large number of customers with Apple mobile devices provides a much larger pool of potential buyers for the apps. An operating system to rule them allĬurrently, developers have to create two separate apps, one for the iOS operating system that runs Apple's mobile devices, and one for the macOS that handles the company's desktop and laptop computers. Apple may have a plan that will appeal to Mac owners and investors alike.

Finance app for mac and iphone